Describe your social media game: I share a mix of content that reflects different aspects of my life, passions, and career. I love sharing thrifting tips, insights about sustainable fashion and styling pieces that would have ended up in landfills.
Social media also gave me the opportunity to open my own thrift shop, so now I also get to share the behind-the-scenes of owning a business and a physical store. Moreover, I love sharing my mental health journey and F1-related content while always making sure that I keep my content connected and authentic. My goal is to provide value—whether it’s inspirational, tips, or big milestones from my life.
Your followers tend to be: The majority of my followers are Maltese, mainly women aged 18 to 26. They’re at similar stages in life as I am: some are starting their own businesses, others are figuring out their identities, some are mental health survivors, and others are simply starting their creative careers.
There’s a strong sense of connection because we’re all navigating these life chapters together, whether it’s through entrepreneurship, mental-health awareness, or finding independence. I’m also happy that my followers are people who are passionate about sustainability, conscious consumerism, and thrifting.
What made you take up this career? I never intended for my hobby to become a career. I started social media at the young age of 11 or 12 in the 2014 era of emerging content creators on YouTube, and I always looked up to people who were unapologetically themselves online.
While I still had a lot to learn both in my online and offline lives, I do believe that posting my first video on YouTube was the best thing I could have done for my dreams to come true. As social media evolved, I dived into the world of blogging and photography, which ultimately gave me my niche. If I am being honest, building a community was something that seemed farfetched to me.
I never thought that like-minded people existed, but to my delightful surprise, I found an amazing community online that understood everything I had to share. I do believe that evolving content has been my main key to producing consistent content over the past 10 years.
Having said that, it was very hard for me in the beginning to be authentic and openly imperfect. It took a lot of work to finally get to this point in my life where I can be unapologetically myself.