Celebrity fashion drops are nothing new: from Beyoncé’s Tiffany & Co collection to Ye’s (formerly Kanye West) collaboration with Adidas, they are sure ways to grab headlines and get people spending. Yet the latest collaboration between American lifestyle brand Converse and Grammy and Oscar-winning singer Billie Eilish puts the creativity back into the hands of fans.
The Converse x Billie Eilish By You experience, launched just on Thursday, October 17 at 10am Malta time, basically lets fans of the 22-year-old singer’s latest album, ‘Hit Me Hard and Soft’, customise original Chuck Taylor Converse sneakers with imagery and lyrics from the hit album.
Although the offer is already over, those looking to take part in the experience and get their personalised pair of Converse could choose from two Chuck Taylor models as their canvas: the classic Chuck Taylor All Star or the Chuck Taylor All Star Lift. Then, they could pick the colour of the upper canvas, with white, black and egret hues available, and add your motifs of choice. For the upper canvas, there were 12 graphics in red, green, black, or white to choose from, including a ‘Blosh’ character or Billie Eilish embroideries and screen-printed stars.
Meanwhile, lyrics from the album could be placed on the midsole in black or white, and you can also opt for custom licence plates, sock liners, eyelets, laces, foxing, and pinstriping. Finally, the clear outsole also features Billie Eilish-related symbols.