As the 2025 European Green Pioneer of Smart Tourism, Benidorm is on its way to becoming a great example of sustainable and green tourism management for other European destinations.
Known as a popular sun and beach destination in Spain, the city offers the perfect mix of relaxation and responsible tourism and is on a mission to transform itself into a modern hub of sustainability.
The city has been working on its green tourism transition, which was recently recognised by the European Commission, awarding it with the 2025 European Green Pioneer of Smart Tourism title.
From managing the growing flow of tourists, to protecting its marine environment, it is considered an ideal destination for responsible travellers.
Located on the Mediterranean coast, the city of Benidorm is nestled between the beach and the mountains. Over 60 per cent of its territory is protected, demonstrating the municipality’s long-term commitment to preserve its unique natural environment for future generations.
The city’s beaches are also under protection, with strict rules for chemical-free beach cleaning and smart beach management systems. Visitors to Benidorm can use real-time beach monitoring apps to check beach capacity and weather updates, while allowing the city to avoid overcrowding during the busiest seasons.
The city of Benidorm was built according to the vertical urban planning model, which has resulted in its unique architecture. The decision to build tall buildings has made it more accessible, leaving space for wide avenues and streets designed for walking and cycling rather than driving.
Driven by the region’s challenging climate, with limited rainfall and increasing water scarcity, Benidorm has implemented many smart city management projects that further enhance the visitor experience.
It cutting-edge water management system has an impressive 95 per cent efficiency for public use and reuse of more than 36 per cent of recycled greywater.
It has also reduced water consumption by 18 per cent, ensuring a more efficient use of resources, while many public buildings and hotels are powered by solar energy, significantly lowering the city’s carbon footprint.
All these improvements give visitors the peace of mind of knowing they are staying in a modern and climate-conscious destination.
Benidorm’s commitment to sustainability is also evident through its participation in the Sustainable EU Tourism – Shaping the Tourism of Tomorrow initiative, which aligns with the EU’s Transition Pathway for Tourism.