Former world-class athlete Stefanie Graf and sports brand CRIVIT are partnering for an international campaign in over 30 countries.
Under the motto ’The joy of movement’, the spirit of CRIVIT is being brought to life through an great product range. The first phase of the collaboration is supported by a 360-degree brand campaign and a diverse marketing and channel mix.
What connects CRIVIT and Stefanie Graf is the conviction that an active lifestyle is not created through pressure to perform, but through joie de vivre, openness and relief. #
CRIVIT stands for an authentic approach to exercise that encourages people to listen to their own bodies, develop routines and see activity as an integral and positive part of everyday life.
Graf brings this attitude with her from her own experience. After an outstanding career in top international sport, winning 22 Grand Slam tournaments, 377 weeks at the top of the tennis world rankings and still the only person in the world to have won a Golden Slam, her view of sport has evolved: away from comparison and peak performance and towards holistic well-being of body, mind and soul.
Balance, relief and inner motivation are now at the forefront of her mind. This approach makes her a credible and approachable brand partner for CRIVIT in many types of sport.
“For me, movement is much more than just training or performance – it’s a part of quality of life and joy that I want to pass on to as many people as possible,” Graf says.
“The collaboration with CRIVIT, Lidl and the Schwarz Group is close to my heart because the brand shares my conviction that movement should be accessible to everyone. With its diverse range, CRIVIT offers outstanding quality at the best value. This gives everyone the chance to try out sports making it most accessible and to experience for themselves how much energy and well-being an active, healthy lifestyle can bring to their lives.”
“The brand shares my conviction that movement should be accessible to everyone”
Owen Micallef, Lidl Malta director said: “Our mission, which we pursue with our sports brand CRIVIT, is deeply anchored in our strategy as a discounter: We want everyone in Malta to be able to afford high-quality and attractively priced sportswear and equipment. By collaborating with world-class sportswoman Stefanie Graf, we are now inspiring even more people for a life full of activity and exercise and bringing sport into the mainstream of society. With our approach, we are wherever our customers are: In the store around the corner, or with a variety of inspiration and tips for more and better movement on CRIVIT’s brand channels.”
More information can be at www.crivit.com.
