The third edition of the Nickelodeon experiential tourism franchise, Nickelodeon Treasure Hunt Malta, is taking place in Valletta on May 27 and 28, Paramount Global has announced.
Promoted across Nickelodeon’s European network, the Nickelodeon Treasure Hunt will offer a series of brand-new activities for 2023, designed to drive discovery of Valletta for children and families through the power of Nickelodeon’s globally loved characters – from SpongeBob SquarePants and PAW Patrol, to Transformers and Baby Shark.
A Nickelodeon Treasure Hunt map will act as a guide for children to experience a series of character-themed zones across multiple locations in the heart of Valletta.
Activities will include a Transformers Zone on Republic Street starring a life-size Bumble Bee Transformer, a Nickelodeon Dance Party at Pjazza Teatru Rjal, featuring some of Nickelodeon’s biggest animated stars, a PAW Patrol Zone in Jean De Valette Square, including Malta’s real-life first responders from the police and fire departments, and a SpongeBob SquarePants Zone, where families will be able to experience the world’s most famous sea-sponge like never before.
Across all the zones, children and families will be able to enjoy exclusive giveaways, interactive augmented reality photo experiences and character meet and greets.
Nickelodeon parades will close each day’s activity, starting from Republic Street and finishing in Triton Square.
In addition to the treasure hunt, children and families will be able to discover the wider island through an exclusive Heritage Malta Trail, running around the treasure hunt weekend, with discounted tickets and offers for some of Heritage Malta’s most family friendly attractions – Għar Dalam, Ħaġar Qim and Mnajdra, the National Museum of Natural History and St Paul’s Catacombs.
Lee Sears, executive vice president and general manager, international digital and ad sales at Paramount, said: “Bringing our global hit franchises to life for our fans is a key priority for us at Paramount, and Nickelodeon Treasure Hunt is an exciting way to bring our Nickelodeon world to kids and families visiting Malta and help them discover all the opportunities that the island has to offer to them.”
All activities included in the Nickelodeon Treasure Hunt will be free entry, with no registration or ticket required to access.
For more information, visit the Nickelodeon Treasure Hunt Malta Facebook page.