At 88, Dame Maggie Smith becomes the face of Loewe

Dame Maggie Smith has been in the public eye for seven decades, but her recent collaboration with Spanish high-fashion brand Loewe is what dreams are made of. .

The Downton Abbey and Harry Potter actress has wowed fans with a series of epic marketing shots for Spanish luxury house, Loewe’s SS24.The 88-year-old actress, who has made a name for herself on screen with roles like Professor McGonagall in the Harry Potter franchise and on TV as Dowager Countess of Grantham in Downton Abbey, has delighted fans across the globe.

So far, three images from the shoot have been revealed. In the first one, Dame Maggie can be seen in a shaggy fur coat holding an asymmetrical handbag; in the second, she’s sits on a multicoloured and somewhat psychedelic sofa wearing a black and white dress coupled with a handbag fashioned out sumptuous brown leather; and, in the third, she wears a blue dress and carries a collapsable leather tote back.

The star, who is a breast cancer survivor, was shot by fine-art German photographer, Juergen Teller, and looks absolutely fabulous. In fact, we love the fact that these photos are not heavily retouched, keeping Dame Maggie’s natural hair and complexion.

Joining Dme Maggie in Loewe’s SS24 Campaign are God’s Own Country actor Josh O’Connor, War of the World’s actress Dakota Fanning, Past Lives’ actress Greta Lee, visual artist Rachel Jones, model FeiFei Sun, and South Korean rapper Taeyong.  

Loewe – pronounced low-eh-veh – has been producing luxury goods since 1846 and is the oldest fashion house in LVMH’s portfolio. Other brands owned by LVMG include fashion giants like Christian Dior, Fendi, Louis Vuitton, Celine, Tiffany & Co, and Stella McCartney, among many others.

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