The Beaujolais Nouveau has arrived

The iconic tradition of French gastronomy and culture is celebrated across the globe on the third Thursday of November
Attendees enjoyed an evening marked by conviviality, culture and community spirit. Photos: Martin Bertrand – martinbertrand.fr

Malta once again celebrated the arrival of Beaujolais Nouveau, an iconic tradition of French gastronomy and culture.

The Alliance Française de Malte-Méditerranée hosted its annual Beaujolais Nouveau celebration at The Brewhouse, Farsons Brewery, on November 20. Organised in partnership with the Franco-Maltese Chamber of Commerce, the evening gathered more than 150 guests for one of the most eagerly awaited French cultural events of the year.

The celebration was honoured by the presence of Sandrine Lelong-Motta, ambassador of France, alongside representatives of the Franco-Maltese Chamber of Commerce, numerous partners and members of the public.

From left, Stephane Croce, president of Alliance Française de Malte, Agnès Marie, director of Alliance Française de Malte, Sandrine Lelong-Motta, ambassador of France and Marc Frasson-Botton, president of Maltese French Chamber of Commerce.
 

The evening opened with a tasting of the 2025 Beaujolais Nouveau primeur provided by Farsonsdirect, accompanied by a cocktail reception enriched by French partner bakeries La Maison Française and Miettes & Co. The convivial atmosphere encouraged both cultural discovery and professional exchanges.

A highlight of the night was a raffle, which offered guests the chance to win exclusive prizes generously donated by the event’s partners: AX Hotels, Baron Max Wines, Boutique Perruche, Farsonsdirect, Grand Hotel Excelsior, Heritage Malta, Le Regatta, L’Instant Précieux Gozo, Maison Juline and MG Climbing.

The 2025 edition concluded in a warm and festive ambiance, leaving attendees with lasting memories of an evening marked by conviviality, culture and community spirit.

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