Malta is gearing up for its biggest-ever Malta Meat Free Week, taking place between November 3 and 11. This year’s campaign is set to be the most impactful to date, with a bold message: our food choices matter.
The global meat industry is one of the biggest drivers of deforestation, water scarcity, biodiversity loss and climate change. Malta Meat Free Week 2025 calls on the public to go meat-free for just one week, showing how even small, individual actions can collectively make a major difference.
The campaign is supported by a host of local influencers and personalities like Keith Demicoli, Albert Buttigieg MP, James Ryder, Amber, Ryan & Josmar, Janice Chetcuti MP, and experts, alongside many voices from Malta’s environmental and animal advocacy communities.
Through social media, television features and online content, these advocates aim to inspire the public to take the challenge and experience the benefits of a plant-based lifestyle.
“Malta Meat Free Week is more than a challenge: it’s a statement that we care about our planet”
In collaboration with the Mediterranean Culinary Academy, this year’s edition will also feature exclusive cooking lessons designed to help participants discover how simple, healthy and delicious plant-based food can be. These interactive sessions will prepare participants for the challenge and will explore new recipes that make going meat-free not only achievable but also enjoyable.
Importers, supermarkets and restaurants are once again joining the movement. Participating supermarkets are showcasing special offers on plant-based products by popular brands, while a number of restaurants across Malta will feature dedicated meat-free options and menus throughout the week, giving participants a taste of a more sustainable future.
Darryl Grima, founder of VeggyMalta and Malta Meat Free Week, said: “Our food system is at the heart of the climate crisis. By reducing meat consumption, we take direct action against deforestation, factory farming and greenhouse gas emissions. Malta Meat Free Week is more than a challenge: it’s a statement that we care about our planet, our health and the animals we share it with.”
He added that the eighth edition of the campaign also comes with “bigger and better prizes”, that include dinners, hotel breaks and spa retreats worth of more than €2,000 in total.
“It’s a thank-you to those choosing change.”
Why go meat-free?
1. For the planet: The livestock industry generates more greenhouse gases than all global transport combined. By skipping meat for a week, you can help reduce methane emissions, protect rainforests and save thousands of litres of water per meal.
2. For your health: A plant-based diet is rich in nutrients and linked to lower cholesterol, improved heart health and reduced risk of chronic diseases such as diabetes. It’s a natural way to feel lighter, more energised and revitalised.
3. For the animals: Every meat-free meal is an act of compassion. It helps reduce the suffering of billions of animals raised in factory farms each year and supports a kinder, more ethical food system.
For more information, visit www.maltameatfreeweek.com and follow Malta Meat Free Week on Facebook and Instagram for all the latest updates and sharing of challenge pictures.
MMFW 2025 is supported by Alpro (main sponsor) and Biona, Issa Vegan, Tulliera, Dragon Superfoods and Hello-V.
