Iconic actress and singer Jennifer Lopez is the new face for Italian luxury lingerie brand Intimissimi, fronting their Spring/Summer 2023 campaign.
The campaign celebrates women and empowers them to feel confident and valued in all the roles that they play. Lopez was chosen as the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day,” said Matteo Veronesi, Chief Executive Officer of Intimissimi.
The celebrity discovered the brand while travelling across Italy. “I love Italy – the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs,” she said. “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”
The campain was created by Riccardo Ruini, the brand’s creative director, who captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano in the new Spring/Summer 2023 campaign.
Hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea are weaved throughout the new range. Ruini along with Director Gia Coppola and photographer, Chris Colls, truly evoke a vibrant coastal Italian paradise. The campaign reveals a day in the life of Jennifer Lopez, who is relaxed, playful, sipping coffee, and singing to herself the song, II Cielo in una stanza. A portrait of a woman that everyone can relate to, with slivers of wonder and magic.